For years the bulk of information about this relatively new experiment in housing has come from the industry that has created it and gains from it. The sales pitch generally describes the concept of condominiums, homeowner associations and cooperatives in glowing terms, promising the owners an easy life where all their problems will be taken care of for them. Housing consumers are assured they will have greater control over their immediate environment, that this is “democracy up close and personal”, it is carefree living at its best, owners will have access to amenities that are beyond the financial reach of most Americans and of course the promise of protected and enhanced property values. We’ve all heard these promises and all know that nothing can be further from the truth.
But finally the tables are starting to turn. Academics, attorneys, psychologists, advocates and medical professionals are speaking out. And finally the truth about the effects of HOAs is being uncovered.
Dr. Michael Marshall and Shelly Marshall join us On The Commons. Mike is a professor of psychology, a researcher and a clinical psychologist. Shelly is an author, a recovery therapist, a keynote speaker and a book publisher. In addition to all they do, this brother and sister, along with Deborah Goonan, wrote an amazing paper called “HOA power relationship, problem – solving, and communication patterns during a major building renovation construction crisis. ” Click here to read: HOA power relationship, problem-solving, and communication patterns during a major building renovation construction crisis
We’ll talk to Mike and Shelly about their case study, a crisis in a condo association on the gulf coast. In this case the condo owners were faced with massive renovations. The condo owners were facing having to get a loan in excess of 10 million dollars to make the repairs. Naturally the owners would be required to repay the loan. We’ll learn how the association communicated the problem to the owners and how the owners reacted. While we have seen many similar cases, they have all focused on the structural issues, and often when discussed by the HOA industry the blame has been put squarely on the shoulders of the owners. What is refreshingly enlightening about this paper is that the authors study the situation more from an interpersonal and normal communication perspective. Really happy to note that this dynamic trio are busy working on their next paper. It is high time to get the real story out.
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