Storytelling has always been an important and effective way of getting a point across. HOAs are a very rich source for stories. How better to warn housing consumers of the abuses that could be lurking right around the corner from that perfect house that feels so very much like home if you can’t tell your story? But stories, for the sake of a story is not enough, it has to be believable and the story teller has to be credible and that entails a little work.
Ward Lucas joins us On The Commons. Ward, now retired, is an Emmy winning TV anchor, investigative reporter and story teller “par excellence”. He is also a published author. His first book, “Neighbors at War”, is, as you might guess, all about the abuses and sheer insanity that is so common in HOA controlled neighborhoods. He has just published his third book, “Sometimes ya Gotta Ride the Elephant” where he takes us through his journey as an investigative reporter and TV anchor and lets us into the secrets of how he managed to get the full story for his reports, without leaving any loose ends. It’s a fun read with several lessons for us budding story tellers. All three of his books are available on his website, Ward Lucas.com